Sales Engagement platforms
What is a Sales Engagement Platform?
Digitize the Sales Force: Leverage Sales Engagement Platforms to Gain a Competitive Advantage
According to Aragon Research research report, today's sales teams need a sales platform to sell in a digital, ‘always-on’ world.
While Sales Enablement is the current buzzword in the sales space, the Sales Engagement Platform (SEP), a new Digital Selling Platform that integrates with CRM, is the key to empowering sales professionals in the digital era.
Sales Engagement Suites include all of the tools needed to sell digitally. These suites are expected to flourish, in part because of the need for all sales people to be able to share high impact content, understand the usage of that content, and to communicate via real-time, email, or messaging, all via an easy-to-use format.
Sales organizations need to understand and embrace the shift to advanced Sales Engagement Platforms, especially since they can be more cost effective than standalone solutions.